ThimphuTech was the first technology blog in Bhutan. We started writing it in 2009, just as broadband and mobile internet started to take off. (Although internet in Bhutan was launched in 1999, it was either super-slow or super-expensive, and was only used by a selected few).

In the blog, we wrote about technology and food, but also about plenty of other stuff. The blog became popular and influential in Bhutan. A companion bi-weekly column -- Ask Boaz -- was published for many years in the Kuensel, Bhutan's national newspaper. (The complete Kuensel columns are available as an ebook, Blogging with Dragons).

We stopped updating the blog when we left Bhutan in 2014, but the information within the posts can still prove useful, and thus we decided to keep it online.

We thank all our readers.
Tashi Delek,
Boaz & Galit.

Saturday, January 12, 2013

Hows & whys of short URLs (K2 #54)

Question of the Week
I noticed that many posts on Twitter use links with domain names such as or or What are these links and how are they used?
— Gurung, Thimphu

Dear Gurung,

Thanks for your question! These funny links, known as Short URLs, are indeed very popular on Twitter (, as well as many other websites. They are created mainly for the purpose of shortening a long web address, and making it short. When you click on a Short URL, the browser automatically redirects you to the original (longer) web address. How is that helpful? Well, an important advantage of Short URLs is that they are (surprise!) short. This is very beneficial in Twitter. Similarly to SMSs, posts in Twitter - known as tweets - are limited to 140 characters (characters are letters, digits and all other symbols, such as full-stop, comma, space, etc). Now, imagine that you want to include a link to an interesting news article in your tweet. Some of these links can be very long, easily reaching 100 characters, which leaves you with very little room for your own words. Using a URL shortening service reduces the number of characters needed for the link to around 20, leaving plenty of space for your musings.

Short URLs are also useful when sharing links with others. Let’s say a social studies teacher wants her students to use the Internet for research. She asks them to visit the CIA’s World Factbook page on Bhutan. The web address of this page is quite long: Naturally, it is very easy for a student to make a mistake while typing this long web address, resulting in the infamous “404 Not Found” error message. Alternatively, the teacher can use a URL shortening service to create a Short URL, which is easy to share and quick to type (just visit for CIA’s Bhutan page). It is also common to see Short URLs in printed material, such as newspaper articles, tenders, handouts etc.

I often use Google’s URL shortening service in my Tech Corner columns. Using the service is child’s play. Go to, enter the long address, click Shorten URL, and a corresponding Short URL will be instantly created.

If you want to learn more about URL shortening, just go to, which is - you guessed it - a Short URL.

Readers are encouraged to submit technology-related questions to

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