|US$9 for air|
So here's the general idea:
- Design a beautiful label with "Air of Bhutan", "Air of the Himalayas", etc. Unfortunately, "Druk Air" is already taken. There might be niche markets for specific locations, such as "Air of Bumthang".
- Buy the necessary tin canning equipment and materials. Choose and test the material/process: You don't want the cans to crumble/explode when shifting to low/high altitudes.
- Start manufacturing. Make sure that the manufacturing location matches the label and is not done, say, in Jaigaon. Truth in advertising is important. Rinchending is still a possibility, but as a tourist I'd rather see "Packed in the pristine Himalayas", not "Packed in an industrial zone at the foothills of the Himalayas". The good part: Tin contents (air) is still 100% free!
- Set a reasonable price, and distribute to tourist outlets in Bhutan
Once "Air of Bhutan" is a huge hit, you can move on to "Water of Bhutan"...