ThimphuTech was the first technology blog in Bhutan. We started writing it in 2009, just as broadband and mobile internet started to take off. (Although internet in Bhutan was launched in 1999, it was either super-slow or super-expensive, and was only used by a selected few).

In the blog, we wrote about technology and food, but also about plenty of other stuff. The blog became popular and influential in Bhutan. A companion bi-weekly column -- Ask Boaz -- was published for many years in the Kuensel, Bhutan's national newspaper. (The complete Kuensel columns are available as an ebook, Blogging with Dragons).

We stopped updating the blog when we left Bhutan in 2014, but the information within the posts can still prove useful, and thus we decided to keep it online.

We thank all our readers.
Tashi Delek,
Boaz & Galit.

Wednesday, August 7, 2013

Why Top-Level-Domains are Important

A small ad by the Bhutan Education City Board in the Kuensel caught my eye. Or rather, the website that was mentioned in the ad is what caught my eye.

Since Education City is a Bhutanese project, one would expect the top-level-domain for the website to be .bt. However, the website,, has a top-level domain of .nr, which belongs to a tiny island in the South Pacific: The Republic of Nauru, one of the world's smallest independent republics.

In case you are wondering: no, there are no plans to establish an Education City in Nauru (area: 20 sq km; population: 10,000). The reason BEC chose to use the domain is probably cost: domains are free. The website itself is hosted by another free service,

While cost-cutting is a commendable goal, organizations should pay attention to the top-level domain (TLD). Using a domain listed in a different country sends a confusing message, both to humans and search engines such as Google. In the case of BEC, one would expect their site to be using a domain such as, or even

Nauru islanders catching fish

No comments:

Post a Comment

We love to hear from our readers!
Comments are reviewed before being published, so it might take a few hours before you see your comments posted.

Note: Only a member of this blog may post a comment.