ThimphuTech was the first technology blog in Bhutan. We started writing it in 2009, just as broadband and mobile internet started to take off. (Although internet in Bhutan was launched in 1999, it was either super-slow or super-expensive, and was only used by a selected few).

In the blog, we wrote about technology and food, but also about plenty of other stuff. The blog became popular and influential in Bhutan. A companion bi-weekly column -- Ask Boaz -- was published for many years in the Kuensel, Bhutan's national newspaper. (The complete Kuensel columns are available as an ebook, Blogging with Dragons).

We stopped updating the blog when we left Bhutan in 2014, but the information within the posts can still prove useful, and thus we decided to keep it online.

We thank all our readers.
Tashi Delek,
Boaz & Galit.

Wednesday, June 5, 2013

The Updated Broadband Packages: Strange Pricing

Fantastic news! As reported in the Kuensel a few days ago, Bhutan Telecom has reduced the price of its broadband packages by about 40%. In addition, all broadband users have been upgraded to the maximum circuit speed of 2 Mbps (actual download speed is often much less).

Since that the package you choose does not affect speed or validity, the main factor when choosing a prepaid package should be the cost per GB .

So which one should you choose? Let's look at the table. The Cost per GB is displayed in the last column.

Package NameRecharge AmountData QuotaCost per GB
4 GB
Nu 100
12 GB
Nu 125
24 GB
Nu 104

One would expect to get a discount when recharging with a more expensive package — or at least not to get penalized for higher recharge amounts. Surprise! Compared to the cheapest package (Home), when you recharge with the Office package, you pay 25% more per GB! The most expensive package (Enterprise) package, is cheaper than the Office but still more expensive than the Home.

What might be the explanation for such an unusual pricing scheme?