|The Google search results|
Why is Google having difficulty with returning the "correct" result? Apparently, the ACC webmasters did not make it easy for Google to understand what ACC's home page is about. For example, if you look at the tab at the top, you can read the page's title. In the case of ACC's home page, the title is
www.acc.org.bt | "If you care, you will dare"
|Unhelpful title (see top)|
Bhutan Anti-Corruption Commission: Home PageThe big banner on the home page, which contains the name of the organization ("The Anti-Corruption Commission of Bhutan"), is also unhelpful from the search engine's point of view. It's an image, not text, and Google cannot read images. There is a way to tell the search engine what's written inside the image, but the webmasters did not use that feature.
Finally, Google does not like the idea of duplicate domains for the same website. Why do we need both acc.org.bt and anti-corruption.org.bt?
"If you build it, they will come" is only partially true for websites. You need to build it, but you also need to make sure people can find you.