The solution: A username. Facebook allows people and pages to have their own username (e.g., facebook.com/ThimphuTech).
Many of the newspaper in Bhutan already have their own username, for example Kuensel (facebook.com/Kuensel) and The Bhutanese (facebook.com/TheBhutaneseNewspaper). Business-Bhutan and Bhutan Observer, on the other hand, are still using long and cumbersome addresses.
Getting your own username is easy. Go to facebook.com/username, and follow the simple instructions.