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The solution: A username. Facebook allows people and pages to have their own username (e.g., facebook.com/ThimphuTech).
Many of the newspaper in Bhutan already have their own username, for example Kuensel (facebook.com/Kuensel) and The Bhutanese (facebook.com/TheBhutaneseNewspaper). Business-Bhutan and Bhutan Observer, on the other hand, are still using long and cumbersome addresses.
Getting your own username is easy. Go to facebook.com/username, and follow the simple instructions.
It looks as if Bhutan Observer has changed the graphic to a new one that does not mention their Facebook page URL. Why? Because the graphic is a link! You just have to click on it, not remember the address. Even Business Bhutan, with a hyphen in their FB page address probably would lose visitors who don't expect the hyphen...
ReplyDeleteVanity URLs and memorable domain names are nice, but most people get around the 'net by clicking links, not typing in URLs.
@KenA, the ad above appears in BO's print edition. Unfortunately, clicking on paper ads does not work (yet)...
ReplyDeleteNice one! May a QR code would help... Still, the easiest is simply to type Bhutan Observer Facebook into my browser's address bar or Google. URLs, spelling mistakes and missed hyphens no longer matter.
ReplyDelete