Afterword

ThimphuTech was the first technology blog in Bhutan. We started writing it in 2009, just as broadband and mobile internet started to take off. (Although internet in Bhutan was launched in 1999, it was either super-slow or super-expensive, and was only used by a selected few).

In the blog, we wrote about technology and food, but also about plenty of other stuff. The blog became popular and influential in Bhutan. A companion bi-weekly column -- Ask Boaz -- was published for many years in the Kuensel, Bhutan's national newspaper. (The complete Kuensel columns are available as an ebook, Blogging with Dragons).

We stopped updating the blog when we left Bhutan in 2014, but the information within the posts can still prove useful, and thus we decided to keep it online.

We thank all our readers.
Tashi Delek,
Boaz & Galit.

Monday, February 27, 2012

Chewing on Chugo

From time to time I treat myself to a smoky piece of chugo, the rock-hard, long-lasting, protein-rich yak cheese from Haa. Little did I know that I was actually eating, well, there's no way around it: I was eating a  dog treat...
Before...
It turns out that chugo (also known as chhurpi) is re-marketed in the West as - lo and behold - "Himalayan Dog Chew", and promoted as "an authentic type of cheese eaten by the people of the Himalayas." According to the advertising pitch, when I chew on chugo (or is it chew-go?) I am indulging in "hours of high quality eating entertainment". Woof, woof!

... and after
Given that three pieces of chugo-turned-dog-chew cost $49.95 (plus shipping, starting at $11.95), it's no surprise that Americans are spending more than $50 billion a year on pets. So the next time you are thinking of a gift to your pet-owning friends in the US, just send them a few pieces of chugo...
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3 comments:

  1. Tshewang GyeltshenTuesday, February 28, 2012

    This is funnier post ; Laughed alot ...... Well i never knew it is being re marketed as Dog chew /... :D anyway you saved me few dollars .. :D

    ReplyDelete
  2. mimiWednesday, February 29, 2012

    Hahahha...didn't know that.Now I have at least some gifts to send to US friends at minimum cost but priceless in US.Funny!!!

    ReplyDelete
  3. livelifeThursday, March 01, 2012

    Pretty bad...

    ReplyDelete

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