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Currently, TripAdvisor covers 101 hotels and guesthouses in Bhutan, as well as 18 restaurants. As of the time of writing, the top rated hotels in Bhutan are Uma Paro, Jakar Village Lodge and Zhiwa Ling. The top-rated restaurants are Ambient Cafe, Seasons and The Zone.
Some of the hotels - Uma Paro, for example - take TripAdvisor very seriously. Jorge Monje, the hotel's general manager, personally responds to each and every review, including negative ones. This is a great strategy, as it shows visitors that the people who run the property care about their customers. Yet, some hotel and restaurant owners ignore negative reviews, or are probably not even aware that their property is listed - and reviewed - on TripAdvisor.
So how to go about TripAdvisor as customers? First, after staying at a hotel or dining at a restaurant, add your feedback and comments to the establishment's entry in TripAdvisor. If you are a hotel or restaurant owner, make sure your property is listed on TripAdvisor, and make sure the details are correct. Monitor reviews and respond to them, especially negative ones. And encourage your happy guests to write reviews. Many hotels around the world request their guests to review their property on TripAdvisor, usually upon checkout.
Where to start? The TripAdvisor channel on YouTube has useful video clips for property owners.