The average teenager in the United States sends more than 100 (!) text messages a day. Voice calls in the U.S. are on the decline. Apparently, many Americans prefer texting to talking. Some sociologists assume different types of people prefer different types of communication, so the trend might reflect changes in the U.S. culture. Anyway, In Bhutan SMSing never really took off. In an effort to make text messages more attractive, Bhutan Telecom is reducing the price of a single SMS from Nu 1 to Nu 0.45 (B-Mobile to B-Mobile) and Nu 0.70 (B-Mobile to TashiCell). TashiCell is offering 50 free SMSs for Losar.
Will these promotions jump-start SMS in Bhutan (one of the more profitable streams of revenue for all telecom operators), or will Bhutanese keep refraining from SMS in favor of voice? Time will tell.
Will these promotions jump-start SMS in Bhutan (one of the more profitable streams of revenue for all telecom operators), or will Bhutanese keep refraining from SMS in favor of voice? Time will tell.
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