(Part 1, Part 2, Part 3, Part 4)
Bhutan Telecom has extended its "Free MMS" promotion throughout the month of October. The idea, of course, is to increase the popularity of MMS. While SMS (Short Message Service) is simple to use and is available on all cellphones in Bhutan, MMS - a service that allows you to send photos and music between phones - is only available on the more expensive handsets, and also requires special configuration on the user's part. Will MMS become popular in Bhutan? Perhaps. But for that, it's probably not enough to offer free MMS. BT's service centres should offer a cellphone configuration service, together with a short demonstration for its subscribers.